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Created By: ward, willie On Wed, Aug 19, 2009 07:57 AM

But we have a website!

When having conversations with my fellow NGOs around ICT and their organizations use of it I often get the response: "we have a website, but it really needs work..." or "we have a website but we don't have the time for these kind of things...". I have a lot of sympathy for them because they toil away daily doing things that many are not willing to do and often with great personal investment. But because I also worked for large corporates where structures and systems are everything, I sort of can see both sides of this coin. My gut tells me that NGOs often work so far out of the mainstream of society, both in terms of recognition as well as access to resources, that we sometimes are overly cautious when something new arrives.
 
A few months ago I attended a MobileActive conference and was utterly stunned by the level of organisation and efficient use of ICT by this organisation. Yes, they come from the North, I know! But to see how this conference operated, how the resources were circulated and how the learning was shared gave me a vision of how more effective NGOs can be IF they get access to the right kinds of websites and other ICT tools. In Africa, the reality is stark around this access, so believe me I don't just banter about it in a frivolous manner. I just think if we start breaking down both the physical as well as the mental barriers around this and do it collectively, our sector will be much for the better.

Until next time - surfs up!

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The 3 posts below should be read in reverse. Sorry - it's a rather long reply.
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(And yes, I realise the irony of asking this question online!) Putting on my NGOConnect Africa hat, check out the Free microsite option under the Communities tab or copy and paste this into your address bar: http://www.ngoconnectafrica.org/NGOCONNECTAFRICA/NGOCONNECTAFRICA/Communities/WebsiteApplication/Default.aspx. It's not the only option either, there are tonnes of free sites and blog alternatives too. But the above allows you to set up a microsite within the context of an NGO network.
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Being able to ask a question and have the world at your disposal to answer? How could you not want to have one? Having said the above, I also acknowledge that access to computer equipment and bandwidth pose problems, but there are wasy to address this. For example Michael's operation (see pervious comment). If you read this, and work for an NGO that does not use ICT much or do not have a website, please reply and let me know why? I really want to understand this.
There does seem to be a bit of reluctance by many NGOs here in Africa to really make the most of ICT. And I'm not sure why... Okay, I'm a little geeky and struggle to understand how one could *not* (want to) use ICT for most things, but it's a reality we have to face. Is it because NGOs don't have time? Using ICT can save time! Is it because they're not sure where to start? What questions to ask? How to approach it? I appreciate that it does take a bit of time to get used to it, and to start using ICT effectively in your everyday work, but once you do, it can save so much time. Websites - same thing. These days it is so easy to set up and maintain your own website (often for free), that there is no reason why an NGO should not have one. Yes, it will take a little time to set up and maintain, but have you considered how much you have to gain from it? Being able to quickly and effectively share your information with the world? <>
Good comments. I live in the North (Canada to be specific) but still find that the efficient and effective use of ICT is an issue. Our NGO has a website, I take part in forums and blog but there is still an issue of getting your word out there, getting noticed. There is such a proliferation of information that there is the problem of getting lost in the clutter.
I lay in bed last night and pondered this very issue. Sometimes it feels like we are simply preaching to the converted. I began to wonder if the solution may lie in using non-ICT means as well - the print media, letters to the editor and simple flyer distribution.
I currently have 100 PC's for NGO's in Cameroon. I initially used a website to advertise but the project really took off once a local paper picked it up. I am now raising funds to ship the equipment and go to Cameroon. I have been using ICT to promote this, but in the end I also have to do some old fashioned non-tech leg work.
Michael
ICT4D in Africa
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